|
Electronic
publishing is the publishing of documents over an electronic medium such as
the Internet. It includes music, movies, and video games as well as more traditional
types of documents.
Electronic
publishing opens sites up to copyright infringement, because it is easy to
copy documents from the Internet or other networks and claim them as your own.
EP is characterized by lower costs and increasing storage choices.
Intellectual
Property Issues - Two branches of intellectual property
Intellectual
property is defined as items such as written materials, music, and trademarks
that are protected by copyright, trademark, and patent laws.
Industrial property and copyrighted
material are the two types of intellectual property.
Copyrights
The U.S. Copyright Law of
1976 protects works of expression automatically as soon as they are put in tangible
form. Keep in mind that this is a federal law and does not vary among the states.
The creator is the owner of this intellectual property and is the only person
who can use the material freely.
The scope of the copyright
gives the owner, or others as assigned, the exclusive rights to duplication, modification,
distribution, public performance, and public display. Copyright protects original
works, but it does not protect common ideas.
Works created after 1978 are
the author's life plus 70 years. In the case of multi-authors, the term of protection
encompasses the life of the last surviving author plus 70 years.In work for hire,
where an employee or independent contractor creates a work within contractual
terms, the employer owns the copyright. Duration of the protection is the shorter
of either 95 years from publication or 120 years from creation.
Works ineligible for copyright
Facts - General knowledge
or common information
Ideas - Not fixed in tangible
expression
Government document - Publications
by federal government
Public domain - Works whose
copyright expired or was not renewed
Fair use - For purposes of
teaching, scholarship, literary criticism or review, news reporting, research
Copyright
concepts:
A fact cannot be copyrighted.
A list of facts cannot be copyrighted. However, when I write a document that lists
the facts, but also includes my opinions or add original content in addition to
the facts, I can copyright that document.
Fair use allows you to quote
from someone else's works. You could use the same facts as I do, you can quote
my opinions, and talk about my original content in your work, and create a new
document, and that becomes your work which can be copyrighted.
Fair use prohibits copyrighting
material that cannot be construed as being unique.
Public domain is a term you
will hear to describe information that considered to be available to anyone and
not subject to copyright.
Public Domain includes very
old documents that have expired copyrights, have never been copyrighted, or documents
created by the government using taxpayers money, and therefore belong to everyone.
You can produce an original document, and proclaim it to be "Public Domain"
this means you do not wish to copyright it, but no one else can either.
Obtaining
a Copyright
Ownership status, and therefore
copyright protection, are automatically conferred when a work of expression is
tangibly expressed. Written notice of copyright is not necessary; however, notice
is usually attached and consists of:
Copyright symbol © or the word Copyright.
The year of first publication.
The name of the owner.
Registering
with Copyright Office
All copyrights are done through
the Library of Congress and require only filling out a few forms and submitting
them with the requisite fee. Copyright law information can be found at this link
to the Library of Congress. (pdf file). To copyright your material, a notice of
copyright (. ©. , or . Copyright. ) should clearly appear within the work
and two copies should be submitted within three months of first being published
with the copyright office. Since the copyright is good for such a lengthy duration
of time, there is no justifiable reason for violating such, and repercussions
can occur at any time (no statute of limitations). Penalties are determined by
the legal process and can range from restitution to more severe. The copyright
law was modified in 1999 to include the issue of domain names. This law was to
combat cybersquatting, the dot com registration of a name of a well known company.
You can sue for infringement.
If your work was registered prior to the date of the infringement, you can collect
statutory damages and attorney's fees.
Trademarking
Trademarks are covered by
a trademark law. You can trademark words, slogans, or other terms that identify
a product or service. A trade name is a name that a business is known by in the
business world. When a name is trademarked it means that others cannot use it
for a similar product or service.
Servicemark
A domain name-being a title-cannot
be copyrighted; however, if the applicant shows that the domain will provide services
over the Internet, it can receive a trademark, or more likely, a servicemark.
A servicemark identifies the source of a service and normally appears in advertising.
Difference
between a trademark and a copyright?
You can trademark words, slogans,
or other terms that identify a product or service. Copyright assigns ownership
to a creative item such as a piece of writing, a graphic, or a piece of music.
Patents
Are for inventions. (Physical
Products). Patents come in two forms: utility and design. Utility patents refer
to how an article is used and works. Design patents refer to how an article looks.
An article can be protected by both a design and utility patent.
Intellectual
property.
The concepts of copyrighting,
trademarking, and patents are collectively referred to as intellectual property.
The concepts described here are based on U.S. law, not all countries of the world
agree to abide by the same intellectual property laws, and some countries have
no clear laws in place.
Many countries participate
in international copyright trade agreements. The Berne Convention and the Universal
Copyright Convention offer international protection to member countries
To learn more. Questy is not
a lawyer, and these brief definitions are by no means meant to give legal advice,
but simply introduce you to the concepts. Go to the source and research and learn
more about these webmastering issues. The Internet Corporation for Assigned Names
and Numbers is the new organization that administers domain names. Check out their
site on Domain-Name Dispute Resolution.
A trademark is a symbols or
trade name associated with a product or service. The trademark is the first step
to acquiring a registered trademark. The US Government Site on Trademarks is the
best place to start as far as learning more.
The U.S. Library of Congress
site for Copyright Basics is the place to follow up and learn more on copyrights.
The official Web site of the United States Patent and Trademark Office, is your
source for trademarking and patent information.
Copyright covers literary
works, music, artistic works, photography, and audio-visual works. Under US law,
copyright protection lasts for the life of the author plus 50 years.
Industrial property covers
Inventions, Trademarks, and Industrial designs
A trademark is a sign or symbol
that distinguishes one company or brand from another.
Patent law, which covers inventions,
includes protection of algorithms and techniques in software products.
The On-Line Copyright Infringement Liability Limitation Act amends U.S.
copyright law to exempt an online provider, such as an ISP, from liability for
direct infringement, based on the intermediate storage and transmission of material
over the provider's network. Under the On-Line Copyright Infringement Liability
Limitation Act a provider is exempt from liability if some one else initiated
the transmission of copyrighted material if the storage and transmission are automatic
and the provider does not retain a copy for longer than necessary to perform the
transmission.
The Digital Millennium Copyright Act (DMCA) brings U.S. copyright law in
line with World Intellectual Property Organization treaties (WIPO). Among other
things, it makes it illegal to distribute products designed to crack encryption
or piracy prevention measures.
The four parts of the DMCA are:
Anti-Circumvention
Provision
Protect Copyright Management Information
Service Provider Liability
Webcasting
World
Intellectual Property Organization (WIPO) is an organization formed by 116
countries to promote technology sharing among member countries.
The Internet Tax Freedom Act (ITFA) governs the taxation of products sold
over the Internet. The Internet Tax Freedom Act (ITFA) imposed a three-year moratorium
on taxing e-commerce in the United States.
The Lanham Act was an early
step toward trademark legislation. The Lanham Act defines the scope of a trademark,
the process by which a federal registration can be obtained from the Patent and
Trademark Office for a trademark, and penalties for trademark infringement.
The
No Electronic Theft Act (NET) established penalties for stealing copyright-protected
material. The No Electronic Theft Act amends U.S. copyright law so that "financial
gain" includes the receipt of anything of value, including other copyrighted
works.
The Berne Treaty is a multinational
agreement that governs the management of intellectual property.
The
Information Infrastructure Task Force (IITF) is a group that examines the
intellectual property implications of electronic publishing.
Customs and Tariffs
Customs is a country's primary
border interdiction agency. Customs regulations could have an impact on selling
items across national boundaries. Customs services and laws regulate the legality
of importing and exporting goods. Customs may place restrictions on certain goods,
place extra requirements on their import or export, or even require extra fees.
A tariff is a tax on imported
or exported goods, which one could describe as a form of international taxes.
Gambling servers should be
housed in a country that permits gaming. This offshore placement of gambling sites
that would be illegal in the United States is an example of the jurisdictional
issues surrounding e-commerce.
Global Marketplace Issues -
- Language
- Culture
- Currency (foreign exchange)
Foreign exchange -should be
a significant consideration because currency markets fluctuate.
Examine ways of minimizing
foreign exchange risk when transacting business over the Internet.
How will customers know the
equivalent price in their local currency? How will you receive payment? Will you
accept only U.S. orders?
Examples
of other International issues
In 1994, the French government
adopted a law that banned any business-related communication aimed at the French
people in languages other than French.
Sweden has strict laws against
the expression of certain kinds of public speech considered discriminatory against
racial and ethnic groups.
Lifetime warranties are a
common part guaranteeing the quality of many consumer goods in the United States,
but in Germany, such a warranty is illegal.
Other Business Issues
Risk assessment
Insurance
Taxes
Working as an employee, versus independent contractor
Learn more about technology
and business
Marketing concepts are discussed
on this page in the context of basic webmastering, and understanding basic terms
for taking certification tests. If you have a small business and are looking to
learn more about technology and business, be sure to visit Questy's links and
lessons for business
|